Tru Optik, which offers "identity resolution" in the streaming media world for marketers and advertisers, has struck a new partnership with WideOrbit, the sell-side processor of premium digital and linear advertising.

To learn how this can benefit Radio as it grows its podcasting and streaming audio delivery business, RBR+TVBR spoke exclusively with John Morris, VP of Streaming & On-Demand at WideOrbit. He's Adam R Jacobson's guest in this fresh InFOCUS Podcast, presented by DOT.FM.