For decades, the art of dubbing has required the use of humans — professional voice actors who can deliver translated lines in ways designed to best captivate local audiences. But, what if generative artificial intelligence, or GenAI, could accomplish that task?

Introducing Dubformer, an Amsterdam, Holland-based tech company led by Anton Dvorkovich. Is Dubformer a threat to the voice actors who have helped feature films, television shows and even U.S.-produced informercials reach consumers in distant lands?

RBR+TVBR Editor-in-Chief Adam R Jacobson finds out in this InFOCUS Podcast, presented by dot.FM.