With Carlos Santiago, co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing, and AIMM Executive Director Karla Lucia showing attribution analysis that validates that culture is a critical to sales growth, CarMax executive Clary Leffel shared how the brand has been testing the impact of culture in their total market, Black and Hispanic creative at a ANA Multicultural and Diversity Conference session we've summarized in this InFOCUS Podcast, presented by dot.FM.