Search. Social. Mobile. Each has played their role in digital advertising and its evolution. Now there is the voice era. But, some brands may think of smart speakers in ways that don’t fully take advantage of the ways it can converse naturally with consumers, through a Voice AI platform.

Where are marketers on this opportunity, and where is linear media such as TV and radio? Andy Whatley, the senior vice president for global business development and partnerships at Instreamatic, the company focused on enabling voice interactivity and measurability in the audio ad market, has much to share on the topic.

Andy is the latest guest on the InFOCUS Podcast, presented by dot.FM.