In this eye-opening conversation with Lon Stroschein, the founder of Normal 40, we explore the concept of guilt in relation to the Normal 40 movement. Lon shares his insights on what guilt really means and how it can hold us back from making important life-changing decisions.

Adam Eaton and Lon discuss the challenges men face in expressing their feelings and emotions, and how Lon's approach to creating a team atmosphere based on trust and friendship can help break through this barrier.

We also dive into the idea of navigating career and relationship contracts, and how men can better communicate with their spouses about their desires and goals. Lon emphasizes the importance of listening instead of problem-solving, and when to use it.

Additionally, we talk about the implications of chasing dreams and the guilt associated with them, particularly when it comes to parenting and providing. Lon encourages us to remember that chasing our dreams has a tangible value at the end of our lives and that this transition is not free and will require a trade.

Tune in to this powerful conversation as we dive into the complex world of guilt and how it can impact our lives, relationships, and careers. Together, we can help each other live our best second-half stories -- and learn what you can do about it.


Normal 40 is a process that gets you out of your head and into your gut. It helps you get back to where you used to be going…and back to how you used to feel. You can choose to explore it and let it out, or you can choose to suppress it and hold it in.

In this episode, we acknowledge that the Normal 40 process can stir up many different emotions and feelings. Perhaps one of the most common, is the feeling of guilt. Many people in the Normal 40 state are or have experienced some form of guilt - with family, co-workers, spouses, and even in your kids. While this can make some people uncomfortable, Lon Stroschein, the founder of Normal 40, explains the different levels of guilt, and what they mean. Lon also talks about how to comfort the guilt and turn it into the catalyst for the next chapter in your life story.