There's a memorable scene in the Coen Brother film O Brother Where Art Thou (2000) where the fictional Mississippi governor Pappy O'Daniel (inspired by the real Texas politician W. Lee O'Daniel) confronts assistants running his campaign for re-election. Facing a surging opponent, O'Daniel demands new ideas to turn the race around. When his dimwitted son suggests "people like that reform, maybe we should get us some," the governor explodes. "Reform, you soft-headed sumb---h? How we gonna run reform when we're the damn incumbent?"