What is Scott Morrison? A brand name? A theme, a hologram, a Prime Minister, an advertisement, a football coach?… or just a person? It’s hard to know, because Morrison reveals so little of who he actually is. But does it really matter? We reveal all in a conversation with Sean Kelly, discussing his brand new book, “The Game: A Portrait of Scott Morrison”, published by Black Inc. Books.

We try to pin Morrison down, but it’s so difficult. So, we start off with the “Where the Bloody Hell Are You?” campaign: was this the beginning of Morrison’s pitch to become Prime Minister? This advertisement was a segue from one disconnected idea to the next and, in hindsight, this is Morrison’s prime ministership in a nutshell: disconnected ideas, clichés, the good times, spin and marketing… and presenting the face of Australia that masks the unpalatable reality of life.

Politics seems to be a game for Morrison but decisions made in Canberra have real-life consequences in the real world and affect millions of people, not just in Australia, but all around the world. There are many serious issues facing Australia and during a time of pandemic and climate change, the electorate is looking to government to ameliorate these issues. It’s not a game. But will Morrison change his strategy (or his marketing plan)?

The ‘selling of a prime minister’ got Morrison to the 2019 election and it may well get him through to the next election. But people have begun to ask questions about who Morrison is. And many in the electorate have begun to ask, ‘what else is there? Where is the real guy?’

That will be one of the interesting points in the lead up to the next election campaign.