IIn this video, Jenny Simonsen, Director of ITS Norway, provides an overview of the future of mobility and the challenges facing the industry. She discusses the major trends shaping the future including autonomous vehicles, electrification, shared mobility options, and connectivity between modes of transport. Simonsen explains how these trends will make mobility more efficient, sustainable and accessible. Autonomous and electric vehicles will reduce emissions and provide mobility for all. Shared mobility services and integrated trip planning will give people more options to get from A to B. Simonsen outlines some of the future mobility projects ITS Norway is working on to enable these changes. Their goals are to facilitate collaboration between public and private organizations, test new technologies, and build infrastructure to support new modes of transport. For those interested in how mobility will evolve, this video offers key insights into the forces of change and a glimpse into the future where mobility will be very different thanks to exciting new technologies and models of transport. The future of mobility looks very promising according to Simonsen and ITS Norway is working to ensure Norway is at the forefront of this transition. Overall, this video provides a high-level but insightful overview of the trends shaping the future of mobility and the work being done to enable innovative mobility solutions. Simonsen and ITS Norway give us a preview of what the future may hold for transport and mobility.