The Balancing Act: AI Automation vs. Personalization in Digital Orthodontic Marketing

The Balancing Act: AI Automation vs. Personalization in Digital Orthodontic Marketing
4 apr 2024 · 39 min. 52 sec.

Welcome to the Hey Docs! Podcast with your host Jill Allen.     Today, I have Jeff Slater from  Kaleidoscope joining me on the show! With AI becoming such a prevalent topic...

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Welcome to the Hey Docs! Podcast with your host Jill Allen.    

Today, I have Jeff Slater from  Kaleidoscope joining me on the show! With AI becoming such a prevalent topic in everything these days, I thought it was time to have “the chat” about what it is and how you should or should not be using it in your practices. From Google pay-per-click ads to A.I. pitfalls, we have a lot to cover.   

Let’s get dive in! 


Summary
 
The conversation explores the impact of AI on Google and local search results, particularly for startups. It discusses the challenges of verification and the increasing scrutiny from Google to eliminate fake businesses. The conversation also highlights the concerns of sharing business information and the need for proper documentation. The role of AI in advertiser verification and its impact on Google Ads and pay-per-click campaigns is examined. The influence of AI on content creation, chatbots, dynamic ads, and geotargeting is discussed. The importance of balancing AI automation with the human touch is emphasized, along with the challenges of finding the right balance. The conversation concludes by highlighting the volatility of AI technology and the need to monitor data and adapt accordingly. 


https://thekaleidoscope.com/ https://www.facebook.com/KaleidoscopeDigitalMarketing https://www.instagram.com/kaleidoscopedigitalmarketing/ https://www.linkedin.com/company/kaleidoscope-digital-marketing/ https://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzw

Takeaways
  • AI is affecting Google and local search results, particularly for startups, with increased scrutiny and verification challenges.
  • Proper documentation and business name alignment are crucial for successful advertiser verification on Google Ads.
  • AI plays a significant role in dynamic ads, geotargeting, and content creation, but the human touch remains important in orthodontic practices.
  • Finding the right balance between AI automation and personalization is essential for effective marketing strategies.
  • Monitoring data and adapting to the volatility of AI technology is necessary for success in the digital landscape. Vigilance and monitoring of Google profiles are crucial to avoid sudden drops or disappearances.
  • Accurate and consistent information is essential for maintaining a strong online presence.
  • Ignoring notifications from Google can lead to permanent consequences, such as ads being offline.
  • The unpredictability of Google's algorithm requires ongoing attention and adaptation.
  • The future of the industry will involve advancements in AI and technology, but the human element and relationships will remain important.
  • Documentation and verification are necessary to match online information with real-world branding.
  • Proactive marketing and a well-rounded approach are key to success.
  • Kaleidoscope serves as a valuable resource for orthodontic practices.
  • AI technology presents both challenges and benefits, requiring careful proofing and consideration.
  • Being a great parent is a personal goal that Jeff values.
  • Perspective and framing play a significant role in finding what you're looking for.

Connect With Our Advertisers Kaleidoscope - Orthodontic Digital Marketing
GC Orthodontics - Manufacturing and Supply Sales
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up


Chapters
00:00 AI's Impact on Google and Local Search Results
01:13 Verification Challenges for Startups 04:12 AI's Role in Advertiser Verification
05:18 Importance of Business Name and Documentation
06:39 AI's Impact on Google Ads and Pay-Per-Click
09:47 AI's Influence on Content and Chatbots
11:14 AI's Role in Dynamic Ads and Geotargeting
12:30 Balancing AI Automation and Human Touch
14:23 AI's Impact on Marketing Industry
16:07 Challenges of Finding the Right Balance
17:41 The Volatility of Google Rankings
19:01 The Importance of Accurate and Consistent Information
20:22 The Need for Vigilance and Monitoring
22:14 The Housekeeping Component of Online Presence
23:20 The Consequences of Ignoring Notifications
25:07 The Unpredictability of Google's Algorithm
26:29 The Future of AI and Technology in the Industry
27:34 The Importance of Proofing AI-generated Content
29:24 The Value of Human Element and Relationships
30:17 The Need for Documentation and Verification
31:52 The Importance of Proactive Marketing
33:24 The Role of Kaleidoscope as a Resource
34:08 The Challenges and Benefits of AI Technology
35:15 The Significance of Being a Great Parent
35:46 The Power of Perspective and Framing 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   

New episodes drop every Thursday!   

Episode Credits: Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Johnny Mitchell
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