Back to school costs are hitting all-time highs, but just what does that mean for the average family? Daren and Dan break down the averages category by category, float a theory about what's driving them and the shocking real-life test Dan ran that showed how your choice of store could increase your prices 155%. It's All Money is powered by Sonoma Wealth Advisors in Sonoma, CA. We value communication and education, and know that investments are just a piece of your financial puzzle. With this show, we offer our take on all the things that eventually hit your checking account.

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References:

• https://www.marketwatch.com/story/families-will-spend-as-much-on-back-to-school-shopping-this-year-as-they-do-on-holiday-shopping-that-hurts-c4924bd1
• https://www.nerdwallet.com/article/shopping/2024-back-to-school-shopping-report
• https://www.cnbc.com/2024/01/24/many-americans-cannot-pay-for-an-unexpected-1000-expense-heres-why.html
• https://capitaloneshopping.com/research/back-to-school-shopping-statistics/

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