The podcasting industry is full of potential and is growing rapidly! A podcast is a great way to expand your catalog and to reach new audiences across the world. With the exponential growth this industry has seen in the last few years, now is the perfect time to jump in.

According to Edison Research, it’s estimated that in 2022, 79% of the US population aged 12 and up, are familiar with podcasting and 62% of Americans have listened to a podcast.
Compared to metrics from 2020, where only 75% of the US population were familiar with podcasts, an increase like this is nothing to be ignored and means that it’s only going to grow more in the coming years.

If you’re unsure whether or not podcasting is going to be a lucrative investment for you, here are some stats to ease your worries:
The podcast industry is a market worth billions.

• The Interactive Advertising Bureau says in 2021, the podcast advertising market surpassed 1 billion dollars and is projected to grow to 4 billion by 2024.
• In 2021, there was a massive increase in mobile listening by 278% over seven years.
• 88% of the US population owns a smartphone
• 74 million Americans listen to podcasts weekly.
• 192 million say they listen to online audio weekly in the US.

Here at LaunchPod Media, we put in maximum effort to boost your show’s rankings on the global charts because the higher you rank, the more your show will be discovered. As the advertising side of podcasting is ever growing, we strive to make our clients as visible as possible to potential customers, listeners, and brand sponsors.

Brands all over the globe are realizing the benefits of podcast advertising and are willing to work with us to sponsor our shows.

Did you know there are over 2 million podcasts worldwide? Even though that number is high, the good news is that the market is ever expanding and whatever content you’d like to create, there’s always room for you.

Someone, somewhere out there is bound to find and appreciate your content. There’s a podcast for everything, so why not create one for your business or hobby?

To put this point in perspective, we have a roster of clients who we facilitated their monumental podcast growth, accruing sponsorships, product promotions, and cross collaborations with other high-ranking shows in this space.

As the industry continues to grow and podcast ad revenue increases as projected, we ensure that all of our clients achieve success and keep up with such trends.

Please feel free to reach out to us at sales at LaunchPod dot media to get this show transferred to you. Consider this service our gift. Let us put in the work to make your company shine.


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