More often than not, sales and marketing teams are at odds with one another. Leaders position each team, looking for attribution — asking which team and initiatives lead to a closed sale.

According to our guest Xander Broeffle, Director of Marketing Operations at CS2, this mindset is not only inefficient and inaccurate but also dangerous. Building alignment between your sales and marketing teams will supercharge your initiatives and place value across the entire customer journey, where it belongs. But how do you create a synergy between both sales and marketing operations? With deep hands-on experience on both sides, Xander shares the roadmap to optimized sales and marketing with data at the heart of it.

Join us as we discuss:

• Shaping marketing operations as the bridge between teams to ensure data alignment, communication, and collaboration
• Shifting focus from initiative attribution to overall success
• Maintaining consistency across physical and digital marketing to enhance engagement