In this episode of the Medical Marketing Executive Archive Edition, host Sarah Morse sits down with Lauren Greene, Senior Director of Digital Communications and Marketing for NYU Langone Health, to delve into the intricacies of medical marketing. Lauren sheds light on her role overseeing digital communications and marketing activities targeting patients, physicians, and national reputation building. They discuss the importance of personalized patient engagement, challenges in marketing, and successful strategies for measuring ROI. Join them as they explore the evolving landscape of healthcare marketing and the key insights Lauren brings from her experience in the medical marketing field.