Story of a man who took Pepsi's joke too seriously ...
23 ago 2021 ·
7 min. 4 sec.
Scarica e ascolta ovunque
Scarica i tuoi episodi preferiti e goditi l'ascolto, ovunque tu sia! Iscriviti o accedi ora per ascoltare offline.
Descrizione
In 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV...
mostra di più
In 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV commercial, a teenager was featured in cool clothes and glasses walking out of a military plane. In many things on commercial Pepsi points were listed to get that item e.g. T-shirt for 75 Pepsi points. Listen to the podcast to know what happened next resulted in accidentally huge success of the marketing campaign...
mostra meno
Informazioni
| Autore | Aditi Syal |
| Sito | - |
| Tag |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
