Starting A Candy Company From Scratch  In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the state of the economy. Then Tyler introduces Erica Williams, Founder & CEO at Yumy Candy Company Inc. Erica is an entrepreneur, health coach and candy lover who turned her passions into a fast-growing candy company called Yumy Candy. In their conversation, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. To end the episode, Erica shares her key takeaway for marketing leaders and entrepreneurs: just get started. Timestamps 01:10: In the news: Adobe’s 2022 Holiday Shopping Report. 02:25 - Why Tyler is still pessimistic about shopping trends. 10:00 - This week’s guest: Erica Williams, Founder & CEO at Yumy Candy Company Inc. 10:12 - Starting a candy company from scratch. 15:45 - Quantifying demand for a new product. 20:27 - Getting quality feedback from consumers. 22:05 - Breaking into the US market. 33:45 - Reviewing the candy industry Super Bowl: Halloween. 35:40 - About the marketing team at Yumy Candy. 42:34 - Erica’s key takeaway: just get started. Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes