Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation. Back in March, Nathan Richie hosted/emcee’d the BMA Carolinas "B2B Rising Regional Conference in Uptown Charlotte at Central Piedmont Community College. Included in the plethora of super smart peeps that graced the stage - one of the audiences’ favorites was Mathew Sweezey aka Ms Weezey (we'll get back to that in a minute).
Mathew Sweezey, Author of "Marketing Automation for Dummies"[/caption] If you’re a bit confused on the topic and don’t know where to start, Mathew Sweezey head of B2B Marketing Thought Leadership for Salesforce.com, and author of  “Marketing Automation for Dummies” is here to dumb it down for you.  
Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast.
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