Join us for our conversation with Patti Doyle, the CEO of Rumi Spice. Founded by military veterans who served in Afghanistan, the spice company's mission is to bring flavorful, ethically sourced and socially responsible spices from Afghanistan to share with customers worldwide. In her own right, Patti is an accomplished and innovative B2C and B2B marketing executive with profit and loss responsibility, extensive experience in marketing strategy, business development, digital marketing, advertising, brand management, CRM and eCommerce. She Utilizes her outstanding interpersonal skills to lead cross-functional teams and to ensure that goals and objectives are achieved. In talking with Patti, we learn about Rumi Spice and her personal connection to the brand. In addition, she shares some of the challenges she has encountered throughout her career, as well as the pivotal and proud moments that pushed her to grow.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES

"I'm a big believer in the power of the network. Those networks and the people you meet are the ones that are going to help chart that path for you." - Patti

"I'm so proud that we've grown our network of farmers and we've grown our network of women that are a part of harvesting and processing." - Patti

ABOUT THE GUEST

Patti Doyle
Chief Executive Officer at Rumi Spice
LinkedIn: https://www.linkedin.com/in/pkdoyle
Website: https://www.rumispice.com

CHAPTERS

00:00 | Introduction
03:32 | Ethically Sourced & Socially Responsible Spices
08:39 | Personal Connection
12:26 | Facing Business Challenges Head On
17:04 | Pivotal Career Moments
22:06 | The Importance of Mentorship
27:42 | A Career Filled With Proud Moments
30:52 | Creating & Launching New Spice Flavors
37:38 | Craving Global Flavors
42:11 | Women Who Bring The Flavor
45:43 | Learn More About The Company

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media.
https://www.heartcastmedia.com/