Waves have just announced some big changes to its licencing structure. What does it mean for you and how does it compare to other software that might be in your studio? https://www.waves.com/support/using-waves-plugins-on-multiple-computers PLUS, Robbo reviews the SSL bundle. Try it free for a month and see for yourself... https://www.solidstatelogic.com/products/ssl-complete-bundle-subscription A big shout out to our sponsors, Austrian Audio and Tri Booth. Both these companies are providers of QUALITY Audio Gear (we wouldn't partner with them unless they were), so please, if you're in the market for some new kit, do us a solid and check out their products, and be sure to tell em "Robbo, George, Robert, and AP sent you"... As a part of their generous support of our show, Tri Booth is offering $200 off a brand-new booth when you use the code TRIPAP200. So get onto their website now and secure your new booth... https://tribooth.com/ And if you're in the market for a new Mic or killer pair of headphones, check out Austrian Audio. They've got a great range of top-shelf gear.. https://austrian.audio/ We have launched a Patreon page in the hopes of being able to pay someone to help us get the show to more people and in turn help them with the same info we're sharing with you. If you aren't familiar with Patreon, it’s an easy way for those interested in our show to get exclusive content and updates before anyone else, along with a whole bunch of other "perks" just by contributing as little as $1 per month. Find out more here..   https://www.patreon.com/proaudiosuite   If you haven't filled out our survey on what you'd like to hear on the show, you can do it here: https://www.surveymonkey.com/r/ZWT5BTD Join our Facebook page here: https://www.facebook.com/proaudiopodcast And the FB Group here: https://www.facebook.com/groups/357898255543203 For everything else (including joining our mailing list for exclusive previews and other goodies), check out our website https://www.theproaudiosuite.com/ “When the going gets weird, the weird turn professional.” Hunter S Thompson #rode #rodemicrophones       
Summary
In this episode of the Pro Audio Suite, hosts George Wittam, Robert Marshall, Darren Robbo Robertson, and Andrew Peters discuss the latest events and updates in professional audio technology. A significant highlight of the episode is Source Elements' win at the One Voice Service Provider award for the second time. This is followed by discussions on software licensing structures, especially about plugins by Waves and Twisted Wave. George Wittam offers insights into ethical business strategies and effective marketing. Further, Robbo shares his intriguing experience with the SSL bundle and emphasizes its unique features. Finally, the episode reflects on the importance of imperfections in audio production for an authentic sound output. The Pro Audio Suite also acknowledges its sponsors, Tri-Booth and Austrian audio, and tech support from George Wittam. Enjoy and engage in further discussions on their Facebook group. Don't forget to subscribe! #ProAudioSuite #TechPodcast #OneVoiceAward
  
Timestamps
[00:00:00]  Intro: Meet the Talent & Special Offers
                  
[00:01:01]  One Voice Service Provider Award: Personal Insight
                  
[00:03:04]  Waves Announcement: New Subscription System [00:05:25]  Twisted Wave’s Policy: More Freedom for Users [00:11:02]  Excellent Marketing?: A Case Study on George  [00:13:22]  Robbo’s Experience: Navigating the SSL Bundle [00:20:11]  SSL Plugins’ Uniqueness: The Beauty of Imperfection  [00:22:29]  Ends Credits: Thanks & Reminders
  
Transcript
Speaker A: Y'all ready be history.,Speaker B: Get started., Speaker C: Welcome., Speaker B: Hi. Hi. Hello, everyone, to the Pro Audio Suite.,: These guys are professional and motivated. To the Vo stars George Wittam, founder of Source Elements Robert Marshall, international audio engineer Darren Robbo Robertson and global voice Andrew Peters. Thanks to Tri-Booth Austrian audio making passion heard. Source elements. George, the tech. Wittam and Robbo and AP's International demo. To find out more about us, check the pro audiosuite.com. Speaker B: Line Up Ladies. Here we go., Speaker C: And welcome to another Pro Audio Suite. Don't forget, if you do want to buy a Triboof, use the code trip a P 200 to get $200 off your Triboof. Also Rombo and AP's international demos. We are offering a 30% discount. Just go to thepro audiosuite.com, and have a look at the link, which is up in the top, which says Robo and AP's International Demos. Click on that and drop us a line if you're interested. Also, while we're recording, you, George, are in Dallas at One Voice, and somebody won an award that you saw. Who would that have been?,: Well, not only did I see I was another candidate for the award. Another nominee., Speaker A: Oh, were you really? We're surrounded by brilliance.,: I'm sorry, man., Speaker C: And the nominations are there's two One.,: Voice nominees right here in the room. One of them won. Yeah. So there was a category called they did it Last Year as well, called Service Provider. And they make it very clear it's voted on by the public. And nominations are, I think, nominated also by the public, or at least the judges. So, yeah, I got nominated and my friend Uncle Roy did, and a whole bunch of other people that I know were nominated and Source Elements. So last year Source Elements took it, and this year they did, too, because they do good service.,Speaker C: There you go.,: They do good service and they do it all around the world.,: Thank you.,: Which is a lot of people.,Speaker C: Indeed. Yes, indeed. Indeed. Well, congratulations, Robert.,: In a way, I'd like to fuse the discomfort of me or Uncle Roy winning it's because we're buddies.,: You guys would have to sit at the same table.,: It's awkward. We're buddies and we do the same business. It just feels weird. It just feels weird. So anyway, congrats Source Elements, and maybe we'll see you next year.,Speaker B: Cool.,: Well, awesome.,Speaker C: I think the key actually, George the key is just don't turn up and you'll win an award.,: Yeah, well, it didn't work last year.,: Let me see. Do I have it here?,: The best speech, actually, was a woman who said, I thank myself.,Speaker A: Oh, really?,: Because it was a self submitted it was a self book on the gig. It was not through an agent. So she said, I thank myself.,Speaker A: There you go.,Speaker C: Well, that was a good nice.,Speaker B: Absolutely.,Speaker A: Yeah.,Speaker C: Now, we should be thanking Waves, actually, because Waves have just announced that you can use their plugins if you pay your subscription, I guess it is, on.,: Two computers without having to beg them for it because you could do it before by begging them and they would let you use it on two computers. But now it's official.,: Yeah, they would always let you do it on two computers if you maintained your whoop. Actually, that was one of the benefits of maintaining the whoop. But it is interesting. In the email, it very explicitly says this is for the same operator.,Speaker C: Here comes your takeaway.,: They're using the same exact business model as Adobe does, where the activation is good on two machines. If you log into a third machine on Adobe, it will tell you you're on a third machine and you must disable another machine and or it disables all of them and then you just start reactivating again. I can't remember which one it is.,Speaker A: But it tells you. Yeah, it tells me anyway.,: Yeah.,Speaker C: Which is really handy because as I've said many times before, I don't know anybody that actually works on one computer. We all have at least two devices that we work on. So it makes perfect sense to be able to do that. And it's funny because I don't know whether Twisted Wave you can use at one license on two computers. I'm pretty sure. Steinberg you can't.,: So, Twisted Wave, before the new subscription plan, it was unlimited. And I know that because I've used it on unlimited computers, technically. I mean, every computer I've ever owned has had a license.,: Just drop your license.,: I don't remember or recall reading any stipulation on the site about numbers of computers per user. So they may still be holding on to that same policy. I don't know. I would have to look that up.,Speaker C: Yeah, because it is very handy.,: I mean, it's interesting because it is like a potential leak of licenses for them. But at the same time, to police it, you have to make that into the licensing structure. Especially for Twisted Wave. They are doing their own. We're basically licensing through Ilock so we don't have to build it and we just live within the structure that they provide.,Speaker C: Which leads me to the next bit, because when you jumped online, George, we were having quite a deep discussion about the pros and cons of the eye lock.,: I was literally saying I was looking forward to the day where I could open my house, start my car, like you name it, with my eye lock.,: Well, once you're in an ecosyst