In this episode, we demystify two of the most common yet misunderstood social media metrics - reach and impressions. We define what each term means and highlight the key differences between them. You’ll learn why reach provides valuable insight that impressions alone can’t offer when trying to analyze your audience size and growth. We share real examples to showcase how impression numbers can be misleading if the reach is low. You’ll discover why tracking both metrics is crucial for getting a full picture of your content's impact and determining how to improve engagement. This discussion provides social media managers and content creators with an important lesson in going beyond vanity metrics to utilize reach and impressions data strategically. You’ll walk away better equipped to inform your social media strategy and benchmark performance against clear objectives. If you want to gain a competitive edge by mastering the reach versus impressions debate, this is one episode you won't want to miss!