It's become a challenging time for businesses to retain revenue and staff, for some more than others. While I preach the use of social media to help stay connected with customers and continue building awareness Service Business Consultant Christine Clifton and Lou Everett Group Certified Executive Leadership Coach Sherri Everett help share some insight on how local small businesses can navigate this difficult time, possibly pivoting to an alternative business plan to survive.

Heather Arrington of Clayton who works with a non-profit focused on animals has been sewing masks that can fit over the official M95 masks. They are free to the public on a first come first service basis. You can contact Heather through her Instagram and Facebook pages by looking up her first and last name.

1:49 - Heather makes masks that can help and overlap the M95 masks, thanks to monetary and physical donations.

4:54 - How should leadership advise and motivate staff during this time?

6:16 - Creating a plan of action for small businesses.

9:17 - Using Tik Tok to stay relevant and build your brand from a fun and personal stand point

10:33 - How Tik Tok is helping the McFarland family gain notoriety

13:30 - People buy people

15:15 - What can businesses do to pivot during this Covid crisis?

20:59 - Using social media to show "how the sausage is made"

24:25 - Focusing on relationships over revenue

29:43 - Corona virus and the effects on business are a reminder of what we should be doing normally

32:15 - What you could and should do with current clients, potential clients and even friends in general

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'LIVE Online with Brody' is a fun, interactive and inspiring LIVE streaming show featuring guests that have made an impact in theirs and others' lives. Feel free to comment during the LIVE broadcast or after to be a part of the show or post show conversation. I'll also do a LIVE check-in with a different viewer at the start of each show!

Message me if you think you'd be an inspiring and fun guest or if you want to be a part of the LIVE Online check-in at the start of the show.

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