Unless you have been living under a rock then you are 100% familiar with Sidetalk NYC and their viral videos that are taking New York City and the entire world by storm. It’s like everywhere you go any time you open your phone we are met with the infectious Bing Bong sound clip, it’s become a popular sound on Tik Tok and very quickly became the rallying cry for New York Knicks fans after the trend got picked up by the NBA teams Twitter account, even used by NBA announcers when during live broadcasts. The phrase very quickly made its way into the social media Zeitgeist and the Instagram-based on-the-street style talk show: Sidewalk has been booming in popularity ever since. But there was a journey that led to the popularity of Sidetalk, it didn’t just start with Bing Bong. So, who is behind Sidetalk? Who are the masterminds behind these hilarious viral interview clips, what does Bing Bong actually mean? The answer to that question and more on this brand-new episode of Before They Were Famous.