Jaime Cabrera is a writer and a storyteller at his core. His podcast, Confessions of a Creative Director, and his new book, What's The Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director (November 21, 2022), will keep you engaged and inspire you to move toward your dreams. In this Project Popsicle episode, Bert and Nipa hear about how Jaime's belief in creativity drives his life and keeps him on the path of discovery, growth, and constantly going outside his comfort zone. Many years ago, his pivotal moment was when he asked himself a simple yet powerful question, “I’m a creator, why am I not creating stuff?” That self-reflective moment changed everything for him.

His drive about “just making stuff” has led him to write many songs (his first passion), craft creative multimillion-dollar marketing campaigns, solve business and marketing problems in a way that tells a compelling story, build consensus, and rally people around common ideas. As an innovative leader, he’s passionate about driving and evolving brand strategies across all consumer touchpoints and channels. Jaime’s goal is always to tell a story that will move people. You’ll enjoy hearing about his creative journey in this podcast.

You can buy his book here! https://a.co/d/dlDglpg