Rahul Malhotra is responsible for global brand strategy and architecture for the Shell brand family, which includes overseeing brand identity, brand stewardship, employee ambassadorship, and brand purpose. Over 125 years old and valued at over $50 billion, the Shell brand is one of the world's top 23 most valuable brands, and its yellow and red scallop shell logo is one of the most recognizable symbols around the globe.   Shell follows a single brand strategy and employs roughly 3000 empowered frontline marketers and another 3000 agency partners in the 50 markets worldwide that use the trademark. While AI may be one of the most discussed issues in marketing and advertising now, Rahul Malhotra is doing more than talking about it. He’s worked to help Shell teams in every country have better access to the company’s vast creative assets through new AI tools.