Seay, a newly B Corp who produces apparel and beachwear by using “waste” and recycled items, has learned a great lesson from Patagonia: “Customers before consumers.”

As the name itself says, a consumer consumes, wastes, and for a fashion company, it is no longer acceptable to look for consumers.

The new goal is to attract customers, people who trust the brand and appreciate the its commitment to make the world a better place, to do sustainability, not just tell it in words.

How do you earn trust when you are not an established brand but an innovative start-up with an ambitious mission?

Through a patented model: Seay has launched Re3, a system through which customers can bring back the garments they no longer wear.

In return, they receive three things:

- money: equal to the economic value of the product they returned;
- space in the closet and the awareness that quality is better than quantity;
- transparency: they keep monitoring the path of the garment they donated.

Seay wants to extend the concept of the circular economy and believes in the impact that a shared goal can have.

Fashion brands and B Corps listening, if you want to know more, we’re talking about it today with Alberto Bressan, Founder at Seay.
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B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.
We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.

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