Today we talk with Scott Sigler who was the first person to have a Podcast only novel. People became addicted to it as the only way to get it was through his podcast. Later he published this book (Earthcore) and a second book (which went to #2 at Amazon.com) and he continues to write and release books (giving the ENTIRE BOOK away in a podcast with each release). His latest book Infected was given away as a pdf prior to its release? Did it effect sales? Nope. Once again Scott was at the top of his genre.
In this interview Scott talks about how he got the word out about his novel/podcast, why it makes sense to give it your book away, and how you can use podcasting to start your own word of mouth campaign.
For more information about Scott go to www.scottsigler.com You can buy his latest book inftected at amazon.com
You can see how he is utilizing social media like MySpace, Facebook, and YouTube below.

To join the school of Podcasting go to www.schoolofpodcasting.com