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Schema markup is a crucial but complex and underutilized technical SEO tool that requires thoughtful implementation for maximum benefit. The transcript provides insightful perspectives and advice from experts on properly leveraging schema.

he summary of the episode:

• Schema markup helps remove ambiguity and control the narrative about a website or business.
• Relying solely on machine learning algorithms can lead to inaccurate interpretations, but schema markup reduces the risk of misinterpretation.
• The implementation of schema.org can address Google’s challenge of accurately understanding relationships between entities.
• Jono Alderson recommends using a content management system with built-in schema markup capabilities and suggests using SEO add-ons or plugins for implementation guidance.