When we need to solve problems, we often think we need to develop new ideas. But what if that were wrong?

On this episode, I’m joined by Behavioural Science practitioner Sam Tatam whose new book Evolutionary Ideas shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges. Not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.

Sam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy.

From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioural economists to develop interventions and shape the communications of some of the world's most influential brands and organisations.

Links to some of the things we discussed on the episode:

To learn more about Sam’s book ‘Evolutionary Ideas’ which will be published in May 2022 - www.harriman-house.com/evolutionaryideas
To buy the book - https://linktr.ee/evolutionaryideas

To watch Sam’s presentation at Nudgestock 2021 about Evolutionary Ideas - https://youtu.be/7q6rfcRWf08

A presentation on Biomimicry at Nudgestock 2018 - https://www.youtube.com/watch?v=_TTpgEwgUS4

An introduction to TRIZ, a Theory of Inventive Problem Solving - https://www.mindtools.com/pages/article/newCT_92.htm

An explanation for Sam's reference to singer Ronan Keating - https://youtu.be/IobNcpiwpSc

To hear Ogilvy Vice Chairman (the founder of the team Sam leads) Rory Sutherland’s appearances on this show:
Rory on Compliance - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/
Rory & Gerald Ashley on Networks - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/
Rory & Gerald on Prosilience - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/