A conversation between Luca Cottini (PhD) and Gianfranco Zaccai (designer, architect, innovator, founder of the design firm Continuum, president of the Foundation for Augmented Intelligence)

* A story in between worlds. From education to the establishment of Continuum (1:26)
* The genesis of Reebok Pump (5:50)
* The migrant's mindset as a key to originality (7:40)
* Design & food (8:12)
* How is an idea born? The explorative and creative process behind P&G's Swiffer (11:36)
* How does an object become a web of interactions? How can a product matter? (17:45)
* The creation of Omnipod and the power of hiding (21:36)
* Design thinking as a key way to innovation (23:05)
* Holistic thinking and the quest for elegant solutions in design and academia (26:00)
* The foundation for augmented intelligence. Design as a force for good (29:20)
* From design of objects to design of experience. Re-inventing the semester abroad in Italy (34:10)

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