The father of Italian automobiles. The birth of Fiat (A presentation by Luca Cottini, PhD)
* The 1898 exposition of Turin. The cradle of Italian photography and cinematography
* The bicycle workshop of Ceirano, the new trend of "horseless coaches" and the "automobile club" of Caffè Burello
* The creation of Italy's first #automobile company (Ceirano GB & Co) in 1898 and the release of Italy's first #car (the "Welleyes") in 1899
* A board of investors acquires Ceirano's patent and business, forming the Turin Factory of Italian Automobiles. The birth of #FIAT on July 11, 1899
* Ceirano's entrepreneurial path and his legacy. The later fame of his former employees: the pilot Felice Nazzaro, the aviation engineer Aristide Faccioli, and car entrepreneur Vincenzo Lancia
* How Fiat became Italy's #1 factory of automobiles. The leadership of Giovanni Agnelli Sr.
* The road is for those who walk. Entrepreneurship and the audacity to begin.

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