A conversation between Luca Cottini (PhD) and Emanuele Cappelli (Creative Director at Cappelli Identity Design and Professor in Brand and Graphic Design at the Rome University of Fine Arts)

* The story of Cappelli Identity Design and the creative soil of its founder (1:27)
* The complementary paths of #academia and #entrepreneurship in creating value (4:40)
* Visual #design as effective communication: the Felliniana & Olivetti Lettera 22 fonts (7:00)
* Dynamic #branding as a relational way to create consistent and flexible identities, and achieve perennial livelihood in digital communication (10:05)
* What is the difference between recognizing a logo and knowing a #brand? (16:35)
* Applying dynamic branding to teaching and the promotion of the #humanities (20:35)

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