The Psychology behind Advertising can be boiled down to perception. Consumer psychology is a practice that came into wide-spread use in the early 1960s (in the form of focus groups, product testing and psychology) and is now used widely by just about every brand you buy. If you haven’t seen Rory Sutherland’s summit talk on this subject, it is a must watch as well. In this episode we talk about the history of advertising, digital marketing history, evolution of marketing that we see today, the big five personality test (OCEAN test) and more. For clarification** the Big 5 Personality test is a test of one’s openness, conscientiousness, extroversion, agreeableness, neuroticism and how they work together to form their persona. Knowledge of these traits help advertisers sculpt their message to hack your psychology. This is a practice called Neuromarketing, we will also cover some funny ad examples and touch on Neuromarketing advertising examples. This is part one of our two-part episode on the psychology behind advertising.

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Podcast Bozo is brought to you by three long-time friends who find joy in observing life and laughing. Our goal with the show is to provide entertainment through light learning, comedy and helping you feel like you’re a part of our conversation. Whether it’s just us or we bring on a guest, we hope you feel like you’re right there with us.