Every object is a work of art. A presentation by Luca Cottini (PhD)
* The encounter of Carlo Bugatti and Giovanni Segantini at the art academy of Brera
* Milan's scapigliati ("disheveled") and the attempt at a new modern Italian art
* Bugatti's mastery in furniture design. The triumph at the 1902 exposition of decorative arts in Turin
* Turning objects into art pieces: the impact of a father on his sons Rembrandt and Ettore
* From furniture to automobiles. The extraordinary path of Ettore Bugatti
* Heritage & Innovation. From liberty style to luxury cars

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