In this new episode of the Data Stand-UP! Luisma talks with Roberto López, responsible for the Mediacoach project in La Liga.

Coordinator of the Mediacoach Project & Sports Research Area of ​​LaLiga (Spanish Professional Football League), with more than 12 years of experience as a university professor and researcher in the area of ​​Physical Activity and Sports Sciences (Football Specialty).

Roberto has Sports experience as a coach in different categories of grassroots football for Real Madrid C.F and Atlético de Madrid S.A.D. National Football Coach (Level 3) with valid UEFA Pro license No. 386.

Multidisciplinary university education consists of a Doctorate in Physical Activity and Sports Sciences, two university degrees (Business Administration and Management and Primary Education), two bachelor's degrees (Journalism and Sciences of Physical Activity and Sports), two diplomas (Business Studies and Master in Physical Education), three Master's degrees (Management of Sports Programs, Big Data & Business Analytics and Autism Spectrum Disorder), two courses of University Expert (Coaching and Sports Training)”.