The COVID-19 pandemic overshadowed a market trend known as the "Big Resignation." Forced remote work allowed a new generation to find a balance between personal and professional life, focusing on their priorities and hobbies. Many corporate leaders mistakenly believed that young people had stopped leaving their jobs because they understood the rules governing business. Nothing could be further from the truth. After four years of prosperity, many leaders began to see themselves as business geniuses, as company results soared, sometimes even reaching triple-digit growth. However, financial analyses show that productivity is plummeting, and the return of operating costs reveals real problems.

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