In today’s episode of the Sports Business Classroom Audio Experience, we sat down with Jordan Richard, Founder/CEO of Swish Cultures and professional athlete, live from the SBC Studio set during the 2022 NBA2K23 Summer League in Las Vegas.

In this episode, we discuss:

- Honing in on the game; a lineage of basketball
- Shooting a Phil Handy training session during a workout with Tristan Thompson and Kevin Durant
- The importance of paving the way for others
- The influence Luka Dončić had on the evolution of Swish Cultures
- Transitioning from videographer to writer
- Jordan's experience at NBA Summer League

Jordan Richard attended California State University, Los Angeles (Cal State LA) where he studied Professional and Global Education. Jordan also played on the Men's Basketball team in 2011 and averaged 4.5 blocks.

In July 2009 and July 2011 he was Camp Director for the Advantage Basketball Camps, a nationally recognized sports training system. From 2013 to 2017, Jordan then served as co-producer for Cassy Athena's "Thru The Lens" web series, highlighting a day in the life of athletes and celebrities outside of their careers. Jordan has an extensive overseas professional career, playing for countries such as Argentina, Israel, Japan, Dominican Republic, Italy, Finland, and more. In 2018 he worked with Phil Handy as a content manager where he filmed player workouts to include many of the NBA’s best.

Jordan entered into the creation of Swish Cultures, a media platform that focuses on covering NBA, WNBA, overseas, G-League, college, and high school hoops globally with his small, but impactful team including his sister and Co-Founder/Chief Operating Officer Ashten Smith-Gooden, Chief Marketing Officer Anthony Goods and Design Lead Mide Osifeso.

Jordan's fast-growing media platform has a global reach to include 331,000 and counting on Instagram. Swish Cultures has become a major platform for athletes around the world to gain exposure.