You likely know vCreative for its media workflow offerings, with cloud-based technology in place for such companies as Univision, Entercom, Cumulus Media, Townsquare Media and Urban One.

Now, vCreative is seeking to build on its radio industry success by reaching out to broadcast television. That’s what brings President/COO Susie Hedrick on to the latest RBR+TVBR InFOCUS podcast, hosted by Editor-in-Chief Adam R Jacobson.

Why is the TV industry ripe for such a tool? What, exactly, are production workflows and how can they benefit broadcast television? Can this product be especially helpful as broadcast TV stations gain insight on new revenue sources from the data side of ATSC 3.0, the new NEXTGEN TV broadcast standard?

Get the answers and more in this great learning lesson from the Radio + Television Business Report.