Roger Rafson, the Senior VP of Political/Issue Advocacy & Strategic Alliances at Gen Media Partners, is preparing to moderate a panel discussion that marks the first in a series of Hispanic Radio LIVE sessions.

It’s set for Thursday, October 1 at 11:35am Eastern and features what’s poised to be a lively chat with four highly regarded research and analytics experts.

With roughly five weeks until Election Day, all broadcast media – radio and TV – can help shape every election, from the White House to Main Street and down-ballot items. In this InFOCUS Podcast with RBR+TVBR Editor-in-Chief Adam R Jacobson, Rafson offers a preview as to what Hispanic Radio LIVE attendees can learn on how to attract political ads they may not be getting -- and more!