One of our most-read stories this month at RBR.com featured the news that The Walt Disney Co.’s advanced advertising suite is expanding its offerings by bringing its Disney Media Networks program offerings to the Addressable TV beta test presently being conducted by Nielsen. We spoke with Brian Jentz, the SVP of Business Operations for Nielsen, for more on this test, and why the findings are so valuable to both marketers and broadcast media in this EXCLUSIVE conversation from London with RBR+TVBR Editor-in-Chief Adam Jacobson.