Starting this week, viewers in the nation’s 14th largest TV market — Detroit — get a taste of the future as five local TV stations have banded together to launch NEXTGEN TV in Detroit.

This market is vitally important for ATSC 3.0’s data capabilities, as automotive executives and production facilities can learn first-hand of how the connected car can benefit.

Are companies such as Ford and General Motors aware of what NEXTGEN TV can provide? Yes, says Anne Schelle, the Managing Director of Pearl TV, who speaks exclusively with Editor-in-Chief Adam R Jacobson in this InFOCUS Podcast, presented by DOT.FM.