Steve Shannon is CEO of Tetra TV, a connected-TV advertising network that he launched last month with fellow former Roku executive, Jim Lombard. The company bills itself as pooling ad inventory from over 100 top streaming video channels, in order to deliver DAI-enabled targeted campaigns across a range of streaming platforms, including Apple TV, Chromecast, Amazon Fire TV, Roku, Sony PlayStation and Microsoft Xbox, as well as smart TVs from Samsung, Vizio, Sony and LG.

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Shannon provides an in-depth overview of the founding of Tetra TV, the market it's operating it, its plans for the future, and more.

Note: Tetra TV co-founder, Jim Lombard, will be speaking at TVOT SF 2019, June 12th-13th. View the conference agenda here, and purchase your tickets here.