Interview: Civolution CEO, Alex Terpstra, on Bringing the Second Screen to the Big Screen

Automatic content recognition (ACR) technology provider, Civolution, has partnered with film company, 2CFILM, and app developer, Service2Media, on "App," the first-ever movie to feature a synchronized second-screen app for use in the movie theater. The second-screen experience is not simply an enhancement to the movie--which according to 2CFILM's promotional materials, centers on an "app that becomes an autonomous force"--but functions as an integral part of it.

In this recorded interview with [itvt]'s Tracy Swedlow, Civolution CEO Alex Terpstra, discusses his company's work on "App," as well as the broader significance of the project for both the big screen and the second screen.