ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "ATSC 3.0 Gains Momentum." The session was described in the show brochure as follows:

"This session will bring together representatives of the station groups, industry organizations, government bodies and technology providers that are driving the development and implementation of ATSC 3.0, in order to provide an update on the status of the transition to the new standard, predict the timeframe for its roll-out, share lessons learned to date, and identify any obstacles still standing in the way of its broad deployment.

In addition, the panelists will discuss ATSC 3.0's broader significance--including its potential to bring about a convergence of OTA and OTT, and to disrupt the television industry by enabling local broadcasters to offer such services as dynamic ad insertion (DAI), direct measurement, on-demand programming services, interactive TV, in-car entertainment, and more." Panelists included:

•Mark Corl, SVP of Emergent Technology, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content
•John Hane, President, The Spectrum Consortium
•Tim Hanlon, CEO, The Vertere Group (Moderator)
•Martha Heller, Chief, Policy Division, Media Bureau, FCC
•John Lawson, Executive Director, AWARN Alliance
•Arthur Orduna, Chief Innovation Officer, Avis Budget
•Anne Schelle, Managing Director, Pearl TV

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)