In this episode of The Real Women Real Business podcast, join Shauna Lynn Simon as she interviews productivity specialist Amber De La Garza. Shauna Lynn and Amber explore the complexities of productivity in the entrepreneurial world. Amber shares her insights on how many people equate busyness with productivity, often overlooking the importance of focusing on high-value tasks that truly drive results. Amber emphasizes that productivity is not a one-size-fits-all approach and introduces her framework, categorizing tasks into four key buckets: marketing and visibility, sales, client servicing, and administration. By prioritizing these areas, business owners can better manage their time and reduce the overwhelming feeling of constantly putting out fires.

Amber also addresses the self-created fires that many entrepreneurs face, encouraging listeners to reflect on their habits and accountability. She advocates starting small by dedicating 30 minutes a week to focus on high-value activities, gradually building up from there. The episode is a reminder that productivity is a skill that can be learned and refined, empowering listeners to take control of their time and energy to achieve their business goals without the stress of endless busyness.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Leverage Lab: https://amberdelagarza.com/leveragelab/
• Small Business Straight Talk Podcast: https://amberdelagarza.com/podcast/
• Next Level Business Owner Quiz: https://amberdelagarza.com/quiz/
• The Eisenhower Matrix: https://asana.com/resources/eisenhower-matrix
• Ep 8: Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary - https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigara
• The Power Of Habit by Charles Duhigg (Affiliate Link): https://amzn.to/4anF9P7
• Atomic Habits by James Clear (Affiliate Link): https://amzn.to/4gT5rwe

The Productivity Specialist:

• Learn more about Amber: https://amberdelagarza.com/
• Facebook: https://www.facebook.com/theproductivityspecialist
• Instagram: https://www.instagram.com/amber_delagarza
• Linkedin: https://www.linkedin.com/in/amberdelagarza/

About Amber De La Garza:
Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast, and creator of LeverageLab®. Amber shares her message on her weekly podcast both virtually and in-person across the country for audiences that range from small business owners and associations to multinational corporations.