In the third episode of Innovation Unlocked: Exploring the Next Level of Entertainment series, Meeka Bondy of Perkins Coie talks with Portia Archer, Chief Operating Officer of the NBA’s G-League. They discuss how beneficial the G-League is to high school and college grads looking to start their professional careers, how the pandemic has affected the NBA and basketball, and the unique collaboration the League has with its sponsors, teams and athletes.

Curated by Perkins Coie's Digital Media & Entertainment, Gaming, and Sports industry group, each podcast will focus on how the digital age is affecting the transformation of the media ecosystem. We will feature voices of companies—many of them clients of Perkins Coie—as we interview them about how they are innovating in the industry.