This episode covers reveals how “Podcast Guesting” is one of the best possible marketing strategies for podcasters. Please visit https://PodcastGrowthShow.com/e2 for the full details, links, downloadable outreach templates, resources and tools. The tactical benefits of podcast guesting are too many to count. Great for your SEO: Guest appearances on podcasts usually result in a back-link to your business website. This is a big deal because links to your site are one of the most important ranking signal Google uses. So if you are podcasting as content strategy and want your show to appear in search results more easily, you've got to have links to your site. Each time you appear on someone else's show, this is a likely outcome. It's evergreen: while you are likely to get an initial boost, the episode you appear on will continue to exist. And will allow people to discover your own business or podcast. Above all, you can attract your ideal audience: people who listen to podcasts already. If listeners like you as a guest, they will check out your own show. We have seen this countless times. A great appearance on a popular show can skyrocket your own podcast subscriber base overnight, especially if your podcasting website is designed for conversion. If you can take your own message, mission and values and match it with that of your host's podcast, you are attracting a super engaged audience.