Players play games for a host of different reasons. Understanding these needs help make the game rewarding for a broader range of users. This range can also be adapted to support and fast track the need within financial services to guide users through the advice dilemma and align risk appetite and skill to the right financial instrument. Moroku Odyssey combines decades of personality profiling research and risk appetite into player archetypes for use within the design process as well as the platform for initial and ongoing player archetype profiling and benchmarking