Perfecting Digital UX Design for Maximum Impact with Catherine Gignac from American Eagle Outfitters
11 giu 2024 ·
57 min. 56 sec.
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Descrizione
From the initial scribbles on a blank page to leading a UX/UI design team, https://www.linkedin.com/in/catherinegignac/, Director of Digital Experience Design, shares her journey at American Eagle Outfitters in creating seamless...
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From the initial scribbles on a blank page to leading a UX/UI design team, Catherine Gignac, Director of Digital Experience Design, shares her journey at American Eagle Outfitters in creating seamless digital experiences.
In this episode of a 4-part series, Elevating to the C-Suite, Catering talks about Continuous Experience Optimization (CEO), as we explore how a deep understanding of brand identity and meticulous design integration can lead to substantial business outcomes and customer loyalty.
Listeners will learn:
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In this episode of a 4-part series, Elevating to the C-Suite, Catering talks about Continuous Experience Optimization (CEO), as we explore how a deep understanding of brand identity and meticulous design integration can lead to substantial business outcomes and customer loyalty.
Listeners will learn:
- How ongoing testing and adaptations in UX design lead to improved customer interactions and business performance.
- The importance of integrating aesthetic elements with functional design to enhance user engagement without compromising the brand’s essence.
- The impact of A/B testing culture on decision-making and project prioritization, offering insights into aligning business goals with user expectations.
jointheretreat.com
Informazioni
Autore | Jean Louise O'Sullivan |
Organizzazione | Sweet Fish |
Sito | - |
Tag |
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