The color of a design or object is often the initial aspect that catches one's attention and shapes one's impression. Due to their significant impact on human behavior, colors can offer a crucial advantage when producing visual elements for marketing campaigns, as they can be utilized to manipulate human perception in one's favor. However, it is not necessary to rely solely on vivid colors to convey a message, as pastel hues also possess the ability to elicit emotional responses from individuals. Hence, today's discussion will center around pastel colors, including a selection of pastel color palettes for reference.

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