IPTV middleware and ITV applications provider, Orca Interactive, is ramping up its offerings this Fall through various initiatives that include an end-to-end hybrid solution over the open internet, social TV platform for recommendations, fingerprint recognition for better personalized TV viewing/selections, social TV apps, and a deployment in Russia, a still emerging market. Vice president of Sales & Marketing, Sefy Ariely, is with us to discuss these developments, IPTV and the economic crisis, the overall IPTV market, upcoming plans and partnerships and the future trajectory of the company. Your host is Tracy Swedlow, editor-in-chief of itvt.com and blog.itvt.com.