With ChatGPT all the rage, and customers getting lost in Social Media, engagement strategies more than ever must have an omnichannel narrative. Engaging customers across digital channels (chat, social media, video, mobile , web etc) and non-digital channels (contact centre and branch) is the work of the day, as it always has been. The Odyssey UX is increasingly well understood for mobile and internet banking with a range of use cases across children, wealth management and lending amongst others. In mobile and internet banking the UX can be heavily influenced by the UI, and is more apparent. There is less reference with other digital channels , ChatBots, ATMs and Social Media, or assisted channels, where there is little or little control over the UI, so the UX has to be more inherent, more implicit. Yet here the opportunities for Odyssey are equally as exciting.